ERF 204. Greenside. Johannesburg. South Africa.
Project Type: Mixed-Used – Commercial
Client: Matt Beckett
Program: Mixed-Use – Commercial
Status: Concept – August 2018
Value: – – –
Area: 2 300m²
The assignment was for the development of an experimental architectural formulation to “house” a local community convergence. Inter alia, a growing trend towards “local is lekker” mentality, preference for organic production, sought after opportunities for market style shopping, informal rent-a-desk operations, fresh produce and creatively conceived relaxation nodes provide the raison d’etre of the project.
The architectural undertaking was for a multi-layered design response to a range of locally based enterprises. Its operation was within an existing building located on the popular Gleneagles arterial road in the suburb of Greenside. The architectural challenge was to provide a functional, pragmatic composition of space, an aesthetically attractive forum for community working and trading interactions and a design presence in an otherwise disparate and distracted shopping precinct. A layered, 3-storey programmatic prototype was envisaged. Local integration at operational production, retail and consumer level is accordingly prioritized at separate levels. Internal and external transparency and visual connectivity celebrate the concept of a collective local enterprise hub.
A fresh market-style precinct at ground level provides opportunities for the sale of locally sourced produce, easy interface between producer and consumer, neighbourhood interaction and in-house socialization. Diversifying the scope of operations at the first floor, flexible demarcations with relevant facilitations provide opportunities for rent-a-desk offices to meet the needs of out-of-office professional / freelance locals.
The rooftop level invites SME (Small Medium Enterprises) to utilize “as required” spaces for organically cultivated produce. The inclusion of beehives was also envisaged. Architecturally extrapolated, this encouraged us to explore the notion of surfaces / facades and the in-between spaces as a productive landscape. The glass house type construction at this level, also establishes an identifiable architectural presence and is further notable as a night feature through its distinctive glow.
#TheLocal #SustainableMarket #GoingGreenConcept #InsideOutsideConnections
@UrbanSignature_
The Local
ERF 204. Greenside. Johannesburg. South Africa.
Project Type: Mixed-Used – Commercial
Client: Matt Beckett
Program: Mixed-Use – Commercial
Status: Concept – August 2018
Value: – – –
Area: 2 300m²
The assignment was for the development of an experimental architectural formulation to “house” a local community convergence. Inter alia, a growing trend towards “local is lekker” mentality, preference for organic production, sought after opportunities for market style shopping, informal rent-a-desk operations, fresh produce and creatively conceived relaxation nodes provide the raison d’etre of the project.
The architectural undertaking was for a multi-layered design response to a range of locally based enterprises. Its operation was within an existing building located on the popular Gleneagles arterial road in the suburb of Greenside. The architectural challenge was to provide a functional, pragmatic composition of space, an aesthetically attractive forum for community working and trading interactions and a design presence in an otherwise disparate and distracted shopping precinct. A layered, 3-storey programmatic prototype was envisaged. Local integration at operational production, retail and consumer level is accordingly prioritized at separate levels. Internal and external transparency and visual connectivity celebrate the concept of a collective local enterprise hub.
A fresh market-style precinct at ground level provides opportunities for the sale of locally sourced produce, easy interface between producer and consumer, neighbourhood interaction and in-house socialization. Diversifying the scope of operations at the first floor, flexible demarcations with relevant facilitations provide opportunities for rent-a-desk offices to meet the needs of out-of-office professional / freelance locals.
The rooftop level invites SME (Small Medium Enterprises) to utilize “as required” spaces for organically cultivated produce. The inclusion of beehives was also envisaged. Architecturally extrapolated, this encouraged us to explore the notion of surfaces / facades and the in-between spaces as a productive landscape. The glass house type construction at this level, also establishes an identifiable architectural presence and is further notable as a night feature through its distinctive glow.
#TheLocal #SustainableMarket #GoingGreenConcept #InsideOutsideConnections
@UrbanSignature_
